The denominator names the unit; the numerator counts it
In 3/4, the denominator 4 says the whole was divided into four equal pieces, and that is the unit being counted: fourths. The numerator 3 says how many of those units are selected. Read together, the fraction is "three fourths" — three pieces of a size that takes four to build a whole.
This division of labour explains the grammar of fraction arithmetic. Adding 3/4 + 1/4 works without rewriting because both numerators count the same unit. Adding 3/4 + 1/2 needs a common denominator because fourths and halves are different units — the bottom numbers must agree before the top numbers can combine.